Why Use Brainstorming?Ĭonventional group problem solving can often be undermined by unhelpful group behavior. Judgment and analysis at this stage stunts idea generation and limit creativity.Įvaluate ideas at the end of the session – this is the time to explore solutions further, using conventional approaches. You're trying to open up possibilities and break down incorrect assumptions about the problem's limits. Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas.
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This helps to get people unstuck by "jolting" them out of their normal ways of thinking. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. The approach described here takes this research into account, so it's subtly different from Osborn's approach.īrainstorming combines a relaxed, informal approach to problem solving with lateral thinking. Madison Avenue advertising executive Alex Osborn developed the original approach and published it in his 1953 book, " Applied Imagination." Since then, researchers have made many improvements to his original technique.
#Who said take one for free no gimmicks how to#
In this article, we'll look at what it is, why it's useful, and how to get the best from it. Click here to view a transcript of this video.